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How to Boost SEO on Google Sites (2025 Guide)

Team MT अप्रैल 19, 2025

 

Google Sites

How to Rank Higher on Google with Google Sites | SEO for Google Sites: Full Guide

Google Sites is a user-friendly website builder, perfect for beginners and small businesses. However, when it comes to Search Engine Optimization (SEO), many users struggle to rank their sites effectively. In 2025, the competition for visibility on search engines is fiercer than ever. But with the right strategies, even Google Sites can perform well in search results.

In this guide, we’ll walk you through proven techniques to improve your SEO on Google Sites, ensuring your website gets discovered by the right audience.

✅ Why SEO Matters for Google Sites

Google Sites is part of the Google Workspace ecosystem, but just being "Google-made" doesn't guarantee good SEO. Like any other platform, Google Sites needs optimization to perform well in search engine rankings.

Benefits of SEO on Google Sites:

  • More organic traffic
  • Better visibility on search engines
  • Improved user experience
  • Higher trust and credibility

🔑 1. Choose a Keyword-Rich Custom Domain

Instead of using the default URL (e.g., sites.google.com/view/yourname), connect a custom domain such as www.yourbrand.com. Use keywords in your domain name if possible (e.g., www.londonflorist.com).

How to set a custom domain on Google Sites:

  1. Go to “Settings” in your site editor.

  2. Click on “Custom domains.”

  3. Follow the steps to connect your domain purchased from a registrar like GoDaddy, Namecheap, or Google Domains.

📝 2. Create Keyword-Optimized Content

Your content is the backbone of your SEO. Use relevant, well-researched keywords naturally in:

  • Page titles
  • Headings (use H1, H2, H3)
  • Paragraphs
  • Alt texts for images
  • Meta descriptions

Tools to find keywords:

  • Google Keyword Planner
  • Ubersuggest
  • SEMrush
  • AnswerThePublic

Write blog-style content on key topics your audience is searching for. The more helpful and detailed your content, the better your chances to rank.

🔍 3. Use SEO-Friendly Page Titles & Descriptions

Google Sites allows you to set custom page titles and descriptions, which act like meta tags.

Steps:

  1. Go to the page you want to edit.

  2. Click the gear icon (⚙️) > “Page settings.”

  3. Add a descriptive, keyword-rich title and meta description.

Example:

  • Title: “Affordable Web Design Services in New York | Fast & SEO-Friendly”
  • Description: “Need a website fast? We offer affordable, responsive, and SEO-optimized web design in New York. Get a quote today!”

📸 4. Add Alt Text to All Images

Alt text helps Google understand what your images are about. This boosts image SEO and overall accessibility.

Steps:

  • Click on an image > click the three dots > Add Alt text.
  • Use descriptive, keyword-based alt text.

Example: Instead of “IMG1234,” use “custom wedding cakes in Los Angeles.”

🔗 5. Use Internal and External Links

Linking helps search engines crawl your site better.

  • Internal links: Link to other pages on your site (e.g., link your homepage to your contact page).
  • External links: Link to high-authority sources when relevant.

Tip: Use descriptive anchor text like “best SEO tips” instead of “click here.”

📱 6. Optimize for Mobile and Speed

Google prioritizes mobile-first indexing, meaning mobile performance affects your rankings more than desktop.

What you can do:

  • Use a simple layout on Google Sites.
  • Avoid oversized images and videos.
  • Keep font sizes readable on all devices.

Test your site with:

🧭 7. Submit Your Site to Google Search Console

Once your Google Site is live, submit it to Google Search Console (GSC) to index it faster and monitor SEO performance.

Steps:

  1. Go to Google Search Console.

  2. Add your site (use your custom domain).

  3. Verify ownership (using HTML tag or DNS).

  4. Submit your sitemap or homepage URL.

🗺️ 8. Create a Sitemap and Robots.txt

Though Google Sites doesn't allow direct editing of robots.txt or adding a sitemap.xml, you can still:

  • Submit your homepage manually.
  • Use external tools like Screaming Frog or XML-sitemaps.com to generate a sitemap and submit it via Search Console.

📣 9. Promote Your Site for Backlinks

Backlinks (links from other websites to yours) are one of the strongest ranking signals.

Ways to get backlinks:

  • Write guest posts
  • Submit your site to directories
  • Collaborate with influencers or bloggers
  • Share your site on social media

📆 10. Regularly Update Your Content

Google favors fresh content. Update your site with:

  • New blog posts
  • Updated service info
  • New testimonials
  • Recent projects or case studies

Set a schedule to revisit and refresh your content every 1–3 months.

🧠 Bonus Tips for 2025 SEO Trends

  • AI-driven content: Make sure your content is human-friendly and helpful, not AI-generated fluff.
  • Voice search optimization: Use more natural, conversational phrases in FAQs and headers.
  • E-E-A-T: Focus on Experience, Expertise, Authoritativeness, and Trustworthiness.

📌 Final Thoughts: Can Google Sites Rank on Google?

Yes—Google Sites can rank well, but only if you apply SEO best practices consistently. It’s ideal for basic business sites, personal portfolios, event pages, or classroom sites. For larger or more advanced SEO needs, consider switching to platforms like WordPress or Webflow.

But with the above steps, you can turn your Google Site into a search-optimized powerhouse in 2025.

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